Primer Group of Companies Launches its Partnership with Toyota Cagayan de Oro

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Last August 26, 2017Primer Group of Companies and Toyota held their Partnership Launching at the car company’s Cagayan de Oro branch.

The event was attended by executives from both companies and some VIP guests.

About Primer

Primer Group of Companies was founded in the Philippines on 1985. It is a retailer and distributor of consumer brands and products. The brands that the company is distributing are International brands such as; The Travel Club, Ladybag, Flight001, Bratpack, GRND, General and R.O.X .  As of the moment, Primer now has a lifestyle boutique called “Res/Toe/Run” and a retail and merchandising academy known as “APEX”.

Primer used to be known as PIC or Primer International Corporation. It is a trading company that imports seasonal merchandise. When 1992 came, it was then known as “Uniglobe Travelware Co, Inc.” thus opening Primer’s first luggage store “The Travel Club”.

After five years, Primer launched Bratpack which is a lifestyle store ideal for travelers and young, spirited individuals of today’s generation.

Primer is built on five primary values which are; Entrepreneurial Spirit, Passion for Success, Integrity, Teamwork, and Self-Discipline. The Primer Group increased its growth in the year 2000 and expanded its reach to other Asian countries.

The company now has 100 free-standing concept stores and over 600 consignment deals in ASEAN countries. Some examples of these countries are the following; Thailand, Philippines, Hong Kong, Japan, Indonesia and Malaysia.

Each of the brands carried by Primer includes Consumer and Industrial products. What consumer brands are these? They’re DC, Quicksilver, Volcom, Roxy, Fitflop, Kickers, KruZin, Native, Olukai, Sanuk, Sledgers, Tretorn, Ace, Eagle Creek, Delsey, Design Go, Mendoza, Tumi, Victorinox, World Traveller, Boxfresh, Eastpack, Ellesse, Gaiam, Hedgren, High Sierra, Jansport, Kangol, Slenderstone, Timbuk2, Tough Jeansmith, Outdoor Gear, Coghlans, Columbia, Mountain Hardware, Nalgene, Nathan, Salomon, Salvas, Sea to Summit and The North Face.

With regards to industrial products, here are just some of them; Aircon.Network Philippines, Inc. (A.N.P.I.), Brushstroke Creatives, Primer Printing Services, Inc. (P.P.S.I.), South AmerAsia Chemical Corporation (S.A.C.C.), Stellar Equipment and Machinery, Inc. (S.E.M.I.) and Union Inks and Graphics Philippines, Inc. (U.I.G.P.I.).

What You Need to Know about Toyota Cagayan de Oro

Toyota Cdo is the 13th dealership of Toyota Motor Philippines Corporation dealer network and is the 2nd branch to open in Mindanao. It serves as the exclusive franchise dealer in Northern Mindanao for Toyota vehicles, parts and services.

The branch was inaugurated last July 4, 1997. TCO was well-received in the city since it was able to receive several dealer and departmental awards. Some of the awards they got include; The “President’s Award of Excellence” for achieving the highest rating in overall dealer’s performance; and the “President’s Cup of CS Excellence for Customer Service Award” which Toyota CDO was awarded for the fourth time.

If you want to visit the branch, they are situated at Km. 3 National Highway, Kauswagan, Cagayan de Oro City.

The Company Vision

Toyota Cagayan de Oro, Inc. is committed towards global excellence in total customer satisfaction, providing first-rate team member welfare and dedicated to environment preservation.

Toyota Cdo’s Mission Statement

Toyota wants to provide their customers with quality products and brilliant services. They want to improve team member welfare and ensure job security and satisfaction. They want to aim for maximum profitability and growth to our shareholder’s investment. Lastly, TCO wants to preserve the environment by consciously reducing pollution as part of their social responsibility.

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