CAGAYAN DE ORO, 10 January 2024 – Grab Philippines, a dedicated partner in the nation-building efforts of the government, is strengthening its commitment to economic empowerment in Cagayan De Oro. With the official launch of its flagship mobility service GrabCar, Grab is not only providing Kagay-anons with a viable transportation option but is also creating a new avenue for generating livelihoods and stimulating economic activity in the City of Golden Friendship.GrabCar is a beloved and trusted mobility service for Filipino commuters. Built on a foundation of safety, reliability, and cost-effectiveness, GrabCar stands as an effective mobility alternative for the Filipino commuting public. GrabCar currently services the area from Laguindingan Airport up to the end of Lapasan and Upper Balulang.
Cagayan De Oro is the second city in Mindanao to welcome the GrabCar service, furthering the leading super app’s mission to create sustainable opportunities and foster economic growth across the region.
Grab Philippines Head of Mobility Marketplace EJ Dela Vega shares, “Our super app model allows us to know and deeply understand Kagay-anons best – from the way they commute through GrabTaxi, to the way they enjoy their everyday meals through GrabFood. Grab continues to be attentive to the needs of the market and we believe that now is the right time to offer Kagay-anons a mobility solution that not only meets their everyday needs but also positively contributes to the long-term success of CDO.”
The Grab Superapp Journey in CDO: A Long-Standing Commitment to Economic Empowerment
To digitalize the taxi ecosystem in Cagayan De Oro, Grab launched GrabTaxi in 2015. Since then, Grab has been forging close partnerships with key taxi operators in the city. This collaboration has resulted in the onboarding of hundreds of GrabTaxi driver-partners, enabling them to substantially boost their earnings potential through increased bookings facilitated on the platform.
As Southeast Asia’s leading superapp, Grab has also expanded its presence in CDO outside of mobility with the launch of GrabFood in May 2020. This addition has proven to be instrumental in fostering a thriving ecosystem for local entrepreneurial ventures, regardless of their size. By democratizing access to user-friendly growth tools, cutting-edge technology, and capacity-building programs, Grab has empowered MSMEs to achieve sustainable growth on the platform.
One outstanding example of a homegrown CDO merchant-partner that has experienced equitable success on Grab is Frkn Burger. Since its launch on Grab, Frkn Burger has achieved a remarkable ten-fold increase in its average weekly delivery orders and has also opened its second branch. This earned them a well-deserved spot among the prestigious Golden Grab Awardees for 2023.
An Expansive Horizon of Partnership
As a devoted partner for the economic empowerment of the Cagayan De Oro local government, Grab Philippines will continue to leverage its technology, extensive network of highly engaged users, and community-focused approach to unlock new possibilities for growth and prosperity.
Dela Vega notes, “The horizon of collaboration between Grab and the local government of Cagayan De Oro continues to be expansive. Together, we’re orchestrating a future of sustainable opportunities that create pathways for local everyday entrepreneurs to realize their aspirations. This is a testament to the transformative power of partnership, innovative technology, and the boundless potential of the Filipino spirit.”
Grab is a leading super app in Southeast Asia, operating across the delivery, mobility, and digital financial services sectors. Serving over 500 cities in eight Southeast Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam – Grab enables millions of people every day to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending and insurance, all through a single app.
Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone, and strives to serve a triple bottom line: to simultaneously deliver financial sustainability and have a positive social and environmental impact in Southeast Asia.